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It’s easy to feel overloaded when thinking about sustainability and climate change. Headlines lead from one thing to another and it feels impossible to keep up, here’s one of my own thoughts, visibly spiralling out of control:

Many people can’t access safe drinking water. Also, billions of plastic water bottles are made each year from oil and by the way there’s at least one oil spill a year where dead animals wash up onshore. And those plastic bottles mostly end up in landfills or the sea, meaning it loops back into our food – we consume a credit card worth of plastic each week. 

That’s a hell of a lot. And that’s only plastic water bottles. There’s two things I realised:

  1. It’s a lot to take on because it’s all interconnected
  2. Diving into its interconnectedness drives more anxiety than action. 

If there was a blueprint of simple steps, it’d feel manageable to get started. It would bypass my overwhelming sense of guilt and the resulting apathy. I figured it would help others experiencing the same problem, and to help onboard new advocates in a better way. It’s not revolutionary, but it’s a step.


Why Secure the Loop?

The loop refers to sustainability. It means not requiring new raw materials and keeping things out of landfill e.g. re-using, recycling, up-cycling for gifting, donating etc.

Who is this for?

Anyone who cares about the issue, doesn’t know where to begin, and doesn’t mind being an early adopter (non-widespread alternatives can be pricey).

How does this site work?

While there are countless ways to create change, I only focus on ten things. This helps retain the checklist-like simplicity. It’s intended to work as a launchpad.

How exactly does this create change?

Let me count the ways:

  1. Simplicity increases adoption. Less thinking, more doing.
  2. Awareness. You’ll probably go on to learn and do more.
  3. Higher adoption of sustainability equals more suppliers and competitive prices
  4. Manufacturers previously less focused on sustainability are forced to change

How do I know your data is correct?

Good question – critical thinking skills are key to being well-informed. I’ve accumulated data from scientific journals, news organisations, single-issue interest groups. I’ve also aimed to provide conservative estimates (to be on the safe side).

What’s your endgame?

Nothing. I try to use my skills for good. I have no intention of running ads or generating commissions from links. Your privacy is respected, there is no user tracking whatsoever. You can double check here. Perhaps check your favourite website as a comparison while you’re at it.

How can I support you?

Check out the support page for more details.

Where can I send feedback?

Send it over to